Direct Action Campaigns: Questions to Consider

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As we’ve written in other places (here and here), direct action campaigns require a great deal of time, resources, and planning. Direct action campaigns need to win. When we set an unachievable goal or fail to follow through on a campaign, we tell our opponents that we will go away if they just wait us out. An unsuccessful campaign is … Read More

Outreach: Targeting your Audience



Targeting your audience makes a huge difference. Outreaching to a group of obstinate meat eaters will likely be a negative experience for the activists and will yield very little. Outreach in a downtown core usually has mixed results, with some passersby being positive and some being negative. Outreaching at places like universities and high schools tends to be overall positive, … Read More

Direct Action Campaigns 101



Direct action campaigns take serious planning and thought. Below is a graph outlining the different stages that campaigns go through. Before launching a campaign, plan out how it will progress and the different tactics you will use at each stage.