Direct Action Campaigns: Questions to Consider

Activism0 Comments


As we’ve written in other places (here and here), direct action campaigns require a great deal of time, resources, and planning. Direct action campaigns need to win. When we set an unachievable goal or fail to follow through on a campaign, we tell our opponents that we will go away if they just wait us out. An unsuccessful campaign is … Read More

Outreach: Targeting your Audience



Targeting your audience makes a huge difference. Outreaching to a group of obstinate meat eaters will likely be a negative experience for the activists and will yield very little. Outreach in a downtown core usually has mixed results, with some passersby being positive and some being negative. Outreaching at places like universities and high schools tends to be overall positive, … Read More

Rules for Radicals: Power Tactics

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Saul Alinsky has created an important list rules for more effective activist campaigns. Some of these can apply to outreach to, but they are most suited to direct action (read more about different direct action campaigns here, here, and here). From Saul Alinsky’s Rules for Radicals

Direct Action Campaigns 101



Direct action campaigns take serious planning and thought. Below is a graph outlining the different stages that campaigns go through. Before launching a campaign, plan out how it will progress and the different tactics you will use at each stage.