Four Types of Revolutionary Activism



Below are the four types of revolutionary activism. The animal rights movement needs a diversity of tactics and approaches, and all four of these types of activism are needed. Understanding the differences among them can help you figure out which ones fit best with your life, resources, skill-set, and interests.


Definition: action that seeks to change attitudes and behaviours. Outreach motivates people into action (by going vegan, becoming activists, etc.). It also validates and celebrates people who are already veg.

Things to Note

  • Outreach can be done in a short period of time.
  • It’s perfect for people who only have a few hours a week.
  • It’s a great way to become comfortable with activism.
  • Outreach is very effective!

Examples:  Leafletting, postering, talking to people, letters to the editor, giving talks, etc.

Direct Action

Definition: any action that creates change to directly help animals or to make animal exploitation more difficult / less profitable.

Things to Note

  • Direct action campaigns must be completed – it must be a win. If a group or individual launches a direct action campaign but does not follow through, this is counterproductive and will make future campaigns more difficult.
  • Activists must be able to commit the necessary time to see an action or campaign it to it’s end.
  • This type of activism is good for people who have the time, resources, and experience to commit to a long campaign.

Examples: Setting an animal free, closing a fur store, banning animal products in high schools, etc.


Definition: action that sustains other activists or makes the movement more effective.

Things to Note

  • Support work can be done in your spare time.
  • This is very important activist work, but is also under-appreciated.  Activists need support to keep going.
  • Support work is perfect for kind, caring people who do not have the time to commit to other types of activism.

Examples:  Providing services that help activists (ie. providing free outreach materials, cooking food, providing free web design, legal support, activist trainings, etc.)


Definition: focusing a group of activists to make them more effective.

Things to Note

  • Organizers must be people who can commit for many years.
  • Organizers will likely have to deal with stress and conflict.
  • They must be willing to have people not like their decisions all the time.
  • Organizing work is good for people who have the time and resources to commit for many years and have the skills to effectively organize other activists.